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Performance Marketing Lead

This role is for one of our clients   Company Name: Ozi Technologies Pvt Ltd Industry: IT Services and IT Consultin Seniority level: Associate le

Salary

Competitive

Location

Remote

Job Type

Full Time

Posted

2w ago

About the Role

This role is for one of our clients

Company Name: Ozi Technologies Pvt Ltd

Industry: IT Services and IT Consultin

Seniority level: Associate level

Min Experience: 3 years

Location: Gurugram

JobType: full-time

₹15,00,000 - ₹25,00,000 a year

Take full responsibility for managing performance marketing channels such as Google Ads, Meta Ads (Facebook & Instagram), YouTube, and other paid platforms
Design, implement, and refine campaigns to meet CAC, ROAS, and revenue goals
Create and execute data-driven strategies to expand customer acquisition efforts
Regularly track campaign performance and make optimizations based on data insights and analytics
Work closely with creative and product teams to enhance ad creatives, landing pages, and conversion funnels
Perform A/B testing on ads, creatives, target audiences, and landing pages
Utilize tools like Google Analytics, Mixpanel, or equivalent to analyze user behavior and funnel effectiveness
Efficiently manage budgets and distribute spending across channels to maximize ROI
Keep abreast of industry trends, algorithm updates, and emerging growth opportunities
Recruit and lead a high-performing performance marketing team (applicable for lead role)