Account Planner

₹3,00,000 - ₹7,00,000 a year

To support the strategic planning function by generating actionable consumer insights, crafting data-informed creative strategies, and ensuring alignment between brand objectives and audience needs. The role requires a balance of analytical thinking and creative storytelling to help shape effective and inspiring campaigns.

 

Conduct market, category, and consumer research to identify emerging trends 

Translate research and data into clear consumer insights and strategic direction.

Develop creative briefs rooted in insights and business objectives.

Collaborate closely with creative, account management, and operations teams during campaign development.

Build and present strategic decks and idea presentations for internal and client meetings.

Participate in client workshops, briefings, and feedback sessions to align on campaign goals.

Strong research and analytical skills (quantitative and qualitative).

Ability to synthesize data into compelling narratives and actionable strategies.

Excellent written and verbal communication; strong presentation skills.

Passion for consumer behaviour, pop culture, and emerging trends.

Collaborative mindset and ability to work across teams.

Industry Preferred: Advertising,  Events

Experience with research tools like YouGov, Mintel, or Google Trends.

Prior exposure to brand tracking, segmentation studies, or ethnographic research.

Basic understanding of digital media and performance marketing metrics.

Creative writing or storytelling experience.

Bachelor’s degree in Marketing, Mass Communication, Psychology, Sociology, or related field.

English – Professional proficiency (spoken and written).

* Job hoppers would not be preferred.